The stabilisation of this sector and the development of Russian fishing coincides with the establishment and expansion of what is today Russia’s big trader in freshly frozen fish and refrigerated seafood – the Russian Fish Company. The Ministry of Agriculture has declared 2007 as the year of fish and expansion of domestic acquaculture. Already having a history of working successfully and implementing national projects, the Russian Fish Company can state with conviction that it has played its part in the development of this market. The company’s experience is a guarantee of its future development as a strong and dependable partner.

Dmitry Dangauer, the company’s general director, says:
“We have learned from everyone who could help us with advice or their personal example. We have absorbed the best from our partners and competitors.”

The Russian Fish Company started business in October 1997. Although at that time on the Russian market processing factories and small-scale fish importers were numbered in their thousands, fish counters were just as empty as all the others.

The RFC entered the market with small consignments of just two types of fish, which were also those most highly demanded at that time: freshly-frozen herring and mackerel. The objective of becoming the market leader dictated the need to set up our own large-scale processing factory and a very widely-spread chain of supply branches using cutting-edge technology. And that was at a time when the fish industry had started to contract dramatically — many businesses suffered huge losses because of the poor condition of their factory machinery.

Within a few months of its foundation the company started to build its own factory in Noginsk, and now fish products under the trademark Russkoye Morye [Russian Sea] are the most well-known brand, and Russkoye Morye has become an independent company.

Our first office was opened in Moscow, and was simply a modest room on Grokholsky Street. In the beginning, RFC was a joint venture with partners from the Baltic Region, who subsequently left the business, giving way to the young, energetic and ambitious team from the Russian Fish Company.

In 1998 two branches were opened simultaneously in the Moscow suburbs. The company began a rapid sales expansion by supplying red fish to the Russian market. The geography of the supplying countries and the number of branches has continuously expanded. The product range likewise has continued to grow. In 2000 we established a delicatessen department, and in 2003 the Russian Fish Company won its first tender to supply supermarket chains.

New areas of business are also developing quickly, including arranging for pre-packing of filleted fish on its initial processing, almost at the catch site, and also the production of a line of high-quality tinned fish products under the Flottika trademark.

Our priorities in the further development of the Russian Fish Company are as follows: strict quality control of our products, ensuring availability of our full product range the whole year round, superb service, actively extending our network for wholesale purchases and supplies, and seeking out new market opportunities.

Having continuously expanded its network of representative offices, the Russian Fish Company now operates in almost all the major regions of the Russian Federation. In assisting our partners to resolve numerous difficulties in the distribution of all kinds of fish and seafood in any volume, thus providing them with the opportunity of long-term business planning, the Russian Fish Company supplies its products to processing plants, wholesalers, and also to hypermarket chains and even to end consumers. Our immediate plans include starting supplies for restaurant chains, and subsequently making significant additions to our product range.

From the very first, the company has been focussed on applying the most effective management systems. Today, the Russian Fish Company is not only an effective business structure, but is also a socially responsible business which uses its influence to popularise seafood, and to promote the quality and expansion of the consumer market.